Bachelor's · Plymouth, Wisconsin

Is Marketing at Lakeland University worth it?

Medium confidence Medium confidence: 40–99 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back in time: graduates typically recover the cost in about 6.9 years.

Earnings 1 year after graduating: $50,256; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $63,924; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: $26,900; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $101k (likely $101k – $101k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $23k a year vs high-school graduates aged 25–34 in WI; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 6.9 years (likely 5.1–9.3); Bump vs net cost plus loan interest
10-year net return: −$82k (likely −$156k – $11k); Today's dollars
20-year net return: $200k (likely $34k – $419k); Today's dollars
Odds of finishing (school-wide): 38%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26