Bachelor's · Madison, Wisconsin
Is Marketing at University of Wisconsin-Madison worth it?
High confidence High confidence: 100+ graduates behind the earnings figures.
The verdict · all families, in-state, half paid with loans
Pays back fast: graduates typically recover the cost in about 2.3 years.
- Earnings 1 year after graduating
- $72,240
- Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Earnings 4 years after graduating
- $103,275
- Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Typical federal debt at graduation
- $15,750
- NSLDS pooled AY2022-23, AY2023-24 cohort
- Net cost to graduate, all families
- $70k (likely $70k – $81k)
- AcadYr 2024-25, reported in IPEDS DCY2025-26
- Earnings bump, year 4
- $62k a year vs high-school graduates aged 25–34 in WI
- 2023 ACS 5-year pooled, adjusted to 2024 dollars
- Payback
- 2.3 years (likely 2.1–2.7)
- Bump vs net cost plus loan interest
- 10-year net return
- $332k (likely $251k – $413k)
- Today's dollars
- 20-year net return
- $1.06M (likely $874k – $1.29M)
- Today's dollars
- Odds of finishing (school-wide)
- 90%
- Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
- Borrowers making progress / in default, 2 years in
- not reported / ≤ 10%
- NSLDS AY2016-17, AY2017-18 pooled cohorts measured in 2018-19, 2019-20
Change income, residency or loans Compare Marketing at other schools
📈 Getting ready in high school
Students heading toward business & money majors like this one often take these classes. Every school offers a different mix, so check with your counselor.
AP classes
- AP Microeconomics
- AP Macroeconomics
- AP Statistics
- AP Precalculus or AP Calculus AB
IB Higher Level
- Business Management HL
- Economics HL
Build my roadmap 🗺️ Middle school to career, plus high schools near you that offer these classes.
Other majors at University of Wisconsin-Madison
- Computer and Information Sciences, General (Master's)$196,985
- Public Health (Doctoral)$169,322
- Marketing (Master's)$166,668
- Finance and Financial Management Services (Master's)$164,371
- Business/Commerce, General (Master's)$160,097
- Management Sciences and Quantitative Methods (Master's)$156,689
- Engineering, General (Master's)$147,101
- Pharmacy, Pharmaceutical Sciences, and Administration (First professional)$139,210
- Electrical, Electronics, and Communications Engineering (Master's)$129,743
- Medicine (First professional)$127,913
- Biochemistry, Biophysics and Molecular Biology (Doctoral)$126,758
- Allied Health Diagnostic, Intervention, and Treatment Professions (Master's)$125,492
Marketing at other schools in Wisconsin
- Marquette University$82,233
- Saint Norbert College$81,731
- University of Wisconsin-Eau Claire$70,891
- University of Wisconsin-Oshkosh$69,383
- Carthage College$69,045
- Concordia University-Wisconsin$68,606
- University of Wisconsin-Whitewater$67,317
- University of Wisconsin-Milwaukee$64,173
- Rasmussen University-Wisconsin$62,985
- Carroll University$62,400