Bachelor's · Eau Claire, Wisconsin
Is Marketing at University of Wisconsin-Eau Claire worth it?
High confidence High confidence: 100+ graduates behind the earnings figures.
The verdict · all families, in-state, half paid with loans
Pays back in time: graduates typically recover the cost in about 3.7 years.
- Earnings 1 year after graduating
- $57,876
- Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Earnings 4 years after graduating
- $76,146
- Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Typical federal debt at graduation
- $20,500
- NSLDS pooled AY2022-23, AY2023-24 cohort
- Net cost to graduate, all families
- $68k (likely $68k – $92k)
- AcadYr 2024-25, reported in IPEDS DCY2025-26
- Earnings bump, year 4
- $35k a year vs high-school graduates aged 25–34 in WI
- 2023 ACS 5-year pooled, adjusted to 2024 dollars
- Payback
- 3.7 years (likely 3.2–4.5)
- Bump vs net cost plus loan interest
- 10-year net return
- $74k (likely −$1k – $137k)
- Today's dollars
- 20-year net return
- $499k (likely $351k – $667k)
- Today's dollars
- Odds of finishing (school-wide)
- 62%
- Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
- Borrowers making progress / in default, 2 years in
- not reported / ≤ 10%
- NSLDS AY2016-17, AY2017-18 pooled cohorts measured in 2018-19, 2019-20
Change income, residency or loans Compare Marketing at other schools
📈 Getting ready in high school
Students heading toward business & money majors like this one often take these classes. Every school offers a different mix, so check with your counselor.
AP classes
- AP Microeconomics
- AP Macroeconomics
- AP Statistics
- AP Precalculus or AP Calculus AB
IB Higher Level
- Business Management HL
- Economics HL
Build my roadmap 🗺️ Middle school to career, plus high schools near you that offer these classes.
Other majors at University of Wisconsin-Eau Claire
- Business Administration, Management and Operations (Master's)$136,439
- Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Doctoral)$129,249
- Computer and Information Sciences, General (Bachelor's)$106,724
- Management Information Systems and Services (Bachelor's)$90,193
- Physics (Bachelor's)$87,033
- Mathematics (Bachelor's)$83,027
- Accounting and Related Services (Bachelor's)$83,018
- Health and Medical Administrative Services (Bachelor's)$80,564
- Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Bachelor's)$78,912
- Finance and Financial Management Services (Bachelor's)$75,724
- International Business (Bachelor's)$70,219
- Economics (Bachelor's)$69,435
Marketing at other schools in Wisconsin
- University of Wisconsin-Madison$96,148
- Marquette University$82,233
- Saint Norbert College$81,731
- University of Wisconsin-Oshkosh$69,383
- Carthage College$69,045
- Concordia University-Wisconsin$68,606
- University of Wisconsin-Whitewater$67,317
- University of Wisconsin-Milwaukee$64,173
- Rasmussen University-Wisconsin$62,985
- Carroll University$62,400