Bachelor's · Odessa, Texas
Is Marketing at The University of Texas Permian Basin worth it?
Low confidence Low confidence: fewer than 40 graduates behind the earnings figures.
The verdict · all families, in-state, half paid with loans
Pays back fast: graduates typically recover the cost in about 1.3 years.
- Earnings 1 year after graduating
- $58,645
- Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Earnings 4 years after graduating
- Not enough graduates to report
- Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Typical federal debt at graduation
- $21,000
- NSLDS pooled AY2022-23, AY2023-24 cohort
- Net cost to graduate, all families
- $22k (likely $22k – $29k)
- AcadYr 2024-25, reported in IPEDS DCY2025-26
- Earnings bump, year 4
- $24k a year vs high-school graduates aged 25–34 in TX
- 2023 ACS 5-year pooled, adjusted to 2024 dollars
- Payback
- 1.3 years (likely 0.9–2.2)
- Bump vs net cost plus loan interest
- 10-year net return
- $58k (likely −$41k – $178k)
- Today's dollars
- 20-year net return
- $314k (likely $122k – $569k)
- Today's dollars
- Odds of finishing (school-wide)
- 41%
- Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
Change income, residency or loans Compare Marketing at other schools
📈 Getting ready in high school
Students heading toward business & money majors like this one often take these classes. Every school offers a different mix, so check with your counselor.
AP classes
- AP Microeconomics
- AP Macroeconomics
- AP Statistics
- AP Precalculus or AP Calculus AB
IB Higher Level
- Business Management HL
- Economics HL
Build my roadmap 🗺️ Middle school to career, plus high schools near you that offer these classes.
Other majors at The University of Texas Permian Basin
- Petroleum Engineering (Bachelor's)$100,059
- Business Administration, Management and Operations (Master's)$94,269
- Industrial Production Technologies/Technicians (Bachelor's)$91,215
- Mechanical Engineering (Bachelor's)$87,329
- Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Bachelor's)$86,141
- Public Administration (Master's)$69,597
- Educational Administration and Supervision (Master's)$66,490
- Business Administration, Management and Operations (Bachelor's)$62,226
- Bilingual, Multilingual, and Multicultural Education (Master's)$61,032
- Communication and Media Studies (Bachelor's)$60,805
- Special Education and Teaching (Master's)$59,290
- Accounting and Related Services (Bachelor's)$56,608
Marketing at other schools in Texas
- Texas Christian University$97,148
- The University of Texas at Austin$91,955
- Southern Methodist University$88,627
- Trinity University$84,347
- Saint Edward's University$80,562
- University of St Thomas$78,424
- Baylor University$78,398
- Texas A&M University-College Station$76,035
- The University of Texas at Dallas$73,732
- Texas Tech University$72,953