Master's · Cincinnati, Ohio

Is Marketing at University of Cincinnati-Main Campus worth it?

Low confidence Low confidence: fewer than 40 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back in time: graduates typically recover the cost in about 3.7 years.

Earnings 1 year after graduating: $68,808; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $79,534; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: $22,750; NSLDS pooled AY2022-23, AY2023-24 cohort
Typical borrowing (no graduate net price is published): $24k (likely $24k – $24k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $17k a year vs bachelor's graduates 4 years out in OH; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 3.7 years (likely 1.9–9.4); Bump vs net cost plus loan interest
10-year net return: −$9k (likely −$137k – $148k); Today's dollars
20-year net return: $218k (likely −$44k – $571k); Today's dollars

Scorecard reports no net price for graduate programs; cost is based on what graduates typically borrowed.