Bachelor's · Buffalo, New York

Is Marketing at Canisius University worth it?

Medium confidence Medium confidence: 40–99 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back in time: graduates typically recover the cost in about 3.9 years.

Earnings 1 year after graduating: $56,443; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $71,167; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: $20,500; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $77k (likely $77k – $91k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $33k a year vs high-school graduates aged 25–34 in NY; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 3.9 years (likely 3.1–5.2); Bump vs net cost plus loan interest
10-year net return: $70k (likely −$19k – $167k); Today's dollars
20-year net return: $475k (likely $285k – $707k); Today's dollars
Odds of finishing (school-wide): 61%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26