Bachelor's · Alma, Michigan

Is Marketing at Alma College worth it?

Low confidence Low confidence: fewer than 40 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back slowly: graduates typically recover the cost in about 7.6 years.

Earnings 1 year after graduating: $43,877; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $57,864; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: Not enough borrowers to report; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $106k (likely $106k – $129k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $22k a year vs high-school graduates aged 25–34 in MI; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 7.6 years (likely 5.1–13.6); Bump vs net cost plus loan interest
10-year net return: −$89k (likely −$204k – $41k); Today's dollars
20-year net return: $182k (likely −$69k – $475k); Today's dollars
Odds of finishing (school-wide): 68%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26